Atmospheric Products Built To Last

A product brand that lives up to the dependability and support it’s customers always dreamed of.


Elation Professional is one of the world’s leading creative lighting companies. Their premium products have illuminated live events from Imagine Dragons, to The Dave Matthews Band to the Super Bowl halftime show. The Elation team was expand their product lines to further enhance the show experience for designers and technicians. They decided to create an atmospheric product line to potentially give a smokey, hazy, snowy, or dramatic feel for their show stunning creative clients.


Market Analysis Research
Competitive Positioning
Brand Strategy
Brand Architecture
Brand Messaging
Logo Design
Brand Identity Design
UX/UI Design


When Elation approached our team, to create a brand for this new product, we got started with our detailed research and branding process. After conducting a comparative market audit, we emerged with a unique position and built a brand to delineate, define, and disrupt the target market. The audience wanted reliability, durability, and support. We discovered a fitting name – Magmatic – that was inspired by volcanoes an undeniable stopping force that produces magma and smoke.


The magmatic concept resulted into what you see now, the brand visuals borrow shapes and aesthetic elements commonly associated with Asia inspired technology style. These solid and structural imagery is used to illustrate the inherent reliability and sturdiness of the product. These graphic elements are also paired with a modern-retro aesthetic to represent the innate intelligence featured in the Magmatic product.


Magmatic stood out at LDI conference and was praised for it’s durability and reliability amongst atmospheric products that have come before it. Our branding and positioning has helped Elation once again expand and grow their product lines to further push the envelope of what is capable for live shows and events. Magmatic is now officially erupting on the scene.


Lighting Controller Product Brand


Experience & Capabilities


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