Inspiring Movement With A Refreshing Digital Experience
Redesigning the Cubii digital presence by connecting the fitness app and subscription program, while offering insights and educational content.
Cubii
Live Site cubii.com
Designed at The Stable, Part of Accenture Song
Project Overview
Cubii came to The Stable while planning to expand new products and digital subscriptions into their eCommerce experience. To expand Cubii’s target audience from their older focus to a younger audience, we extended the brand look and feel to feel inclusive and fun. The products are designed to have a small footprint but a big impact on their customer’s health and happiness. Encouraging people who have little to no movement in their daily lives to be active and enjoy the process. Cubii developed this project with another agency on the Magento platform.
Services
UI Design
UX Design
Strategy
Photography
Video
Team
UX/UI Design — TJ Hari, Carmela Ocampo
UX Design — Jay Duarte
Design Lead — Daniel Lurvey, Sarah Johnson
Art Direction – Bethany Schrock
Video & Photography – Joey Hamburger