Exploring A Fashion Brand Digital Experience
Creating a fashion brand from scratch for the sake of exploring the unfamiliar.
Vêtira
Project Overview
Realizing I had never had the opportunity to design a fashion brand, I wanted to create one from scratch. Diving into a new challenge by exploring different styles and design solutions that would go above and beyond standard development. Researching countless competitors to discover the best approach to differentiate the brand, beginning with a solid user experience. This personal project was a refreshing experience, a reminder to always try something new and to keep things interesting.
Services
Market Analysis Research
Logo Design
Brand Identity Design
UX/UI Research
UX/UI Design
UX/UI
The approach was to be different. When the industry goes right this brand goes left. While always maintaining UX principles and user-centered design.
There are countless fashion brands that don’t have a compelling user experience. I designed an engaging UI with an experience to match. Fashion/apparel brands should always include a fast checkout experience, that was the problem that needed a solution.
Homepage
The homepage functions as an overview of everything Vétira has to offer. The branding is subtly present instead of extremely non-existent like the rest of the industry’s commerce experiences. Implementing the shop-by-category section that functions as a menu with imagery allow a glimpse into each product line with a featured product. Users can hover over a product, choose the size, add to cart or continue shopping, all without navigating to another page. All the photography depicts real models wearing their products in real-life context.
Product Detail Page
The design becomes simpler and more concise as users dive into products to focus more on the product than the branding. Funneling them to convert and finish the checkout process.
Optimized For Mobile
All elements were designed with responsiveness in mind so pages can scale and retain the same type of compelling experience. Vertical photography was deliberate and intentional from the beginning to support mobile-friendly shopping experience.
