Designing Centr's First Digital Storefront
Scope
I led the design of Centr's first digital storefront on a two-month timeline. Launching alongside a rebrand and the fitness app's first physical products, the store had to drive product sales and app signups while staying on brand. I ran competitive analysis with stakeholders to shape the approach, then designed and shipped the full store.
Role
Timeline
Product Designer
2 Months
Contributions
UX and Visual Design
Design System Components
Accessibility
Impact
12% increase in app subscriptions
21% increase in total sales
17% increase in free membership sign ups
Problem
Two Goals Two Months
Centr was launching its first physical products alongside a rebrand, with nowhere to sell them online. One store had to sell products and grow app subscriptions at the same time, and it had to launch in two months.
Solution
Connecting The Store To The App
I designed a storefront that ties every product back to Centr's app. Building on Shopify's native features kept us on schedule, saving custom design for product comparisons and free trial callouts.
A Homepage Built Around Movement, Meals, And Mind
Organized the product line around Centr's three core pillars, showing how each product connects to the app experience.
Simple Navigation That Leads With Categories
Used proven navigation patterns to send customers straight into product categories.
Visual Browsing For A Focused Catalog
With a smaller catalog, I designed the product list page around visual browsing and shopping by category.
Product Pages With Cross-Sells That Lift Sales
Centr's team chose a traditional layout, so I focused on cross-sell products that increased total sales.
Mini Cart Cross-Sells That Grow Order Value
Put the Shopify theme's native cross-sell features to work in the mini cart and checkout to grow average order value.
A Clearer Path From Brand Story To Product Purchase
A Design System Built For The New Brand
Built a UI kit of type, color, buttons, and components for Centr's rebrand, designed for ADA compliance and a clean developer handoff.
Impact
On-Time Launch, Higher Sales, More Members
12% increase in app subscriptions
21% increase in total sales
17% increase in free membership sign ups
Conclusion
Launched On Time And On Brand
Centr's first storefront launched on schedule and connected the store to the app, growing sales and memberships together. The results earned an ongoing retainer to refine the experience after launch.
