LEMONSHARK POKE

Redesigning Poké With Class

A fast-casual poké franchise redesign for a delightful experience unlike anything you might expect.

ABOUT

LemonShark Poké sought to pioneer the fast-casual restaurant movement but lacked the brand presence and experience. Whereas other sharks feed on any prey that crosses their path, the lemon shark will only dine on the best fish it can find. Inspired by the discerning shark, LemonShark Poké only serves the finest line-caught fish available. We created the fast-casual poké experience for the discerning consumer.

SERVICES

Market Analysis Research
Competitive Positioning
Logo Design
Brand Identity Design
Brand Guidelines
UX/UI Design
Collateral Design

STRATEGY

Data-driven our research illuminated the competitivemarket allowing us to be uniquely positioned brand as attainable luxury. The natural elegance of the lemon shark inspired the brand to be minimalistic, elegant, and cheeky, infused with an approachable personality that communicates the heart and soul of the brand. A brand for those who want more bite out of their fast-casual experience.

DESIGN

A rebrand with sophistication that does not take itself too seriously. Refined taste for those who are craving something different then what you’d expect. We stuck to high-class colors, minimal patterns found in the ocean life, natural wood textures from it’s hawaiian roots. Matching simple & script typography with simplified luxury layouts. A brand mark that’s sure to get a smile. The LemonShark Poké brand came together is headed out to open waters.

A huge part of our company’s value is tied to people’s response to the branding, and we’ve gotten amazing feedback.

– TOBI MILLER, FOUNDER
RESULTS

Our strategic positioning has helped LemonShark Poké differentiate and stand out against it’s many copycat competitors in the industry. With a new brand identity that’s redefined the fast-casual look and experience. LemonShark Poké continues to grow and expand, now with 17 new franchise locations. With 84 franchises awarded more locations plan on opening in the following year.

NEXT PROJECT

Reusable Water Bottle Brand

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Experience & Capabilities

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TJHARIDESIGN©2021

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