Exploring A French Fashion Brand & Website Experience

Making the best digital commerce experience in an industry where every brand blurs together.


I wanted to practice working with a brand/client that I never have had the opportunity to collaborate with. So I created Vêtira to put myself into a new challenge to explore different styles and solutions for a French womens fashion company. Researching countless competitors to discover what’s the best approach to a luxury clothing brand and how things could be differentiated or enhanced for a great user experience.


Market Analysis Research
Logo Design
Brand Identity Design
UX/UI Research
UX/UI Design


This project is still work in progress but, I have learned a lot by analyzing the user experience from a variety of fashion brands big and small. Streamlining the add to cart experience and taking out features that don’t add any value to shoppers. Forcing myself to make unorthadox decisions that will help differentiate Vêtira from all the other copycat simple fashion brands.


Treadmill Studio Brand


Experience & Capabilities


Shoot me a message


Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google