Exploring A French Fashion Brand & Website Experience
Making the best digital commerce experience in an industry where every brand blurs together.
I wanted to practice working with a brand/client that I never have had the opportunity to collaborate with. So I created Vêtira to put myself into a new challenge to explore different styles and solutions for a French womens fashion company. Researching countless competitors to discover what’s the best approach to a luxury clothing brand and how things could be differentiated or enhanced for a great user experience.
Market Analysis Research
Brand Identity Design
This project is still work in progress but, I have learned a lot by analyzing the user experience from a variety of fashion brands big and small. Streamlining the add to cart experience and taking out features that don’t add any value to shoppers. Forcing myself to make unorthadox decisions that will help differentiate Vêtira from all the other copycat simple fashion brands.
Treadmill Studio Brand
Experience & Capabilities
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