NATIBRE

Supplement Drink Brand & Website Design

Exploring a web experience for a fun project that never made it into production.

PRACTICE

This brand and packaging was created at La Visual for a Panama client who never had the opportunity to launch their supplement brand. For practice I wanted to revisit the brand and see what experience I could craft up. Researching user experiences of supplement and drink brands to learn what it takes to create a compelling website. 

SERVICES

Market Analysis Research
Competitive Postioning
Naming
Brand Strategy
Brand Messaging
Logo Design
Packaging Design
Brand Identity Design
UX Research
UX/UI Design

BRANDING
We created a brand essence for the product of “Live Free”. This essence not only spoke to the product’s effects of curing Heartburn, acid reflux, and hangovers, but also imagined what living life without those worries could be. We wanted to bring that same essence to the the identity.

When we applied our research to Panama’s origin, we discovered beautifully crafted prints that were native to the South American region. These prints displayed vibrant pattens that were selected and recreated for their innate themes of earth, spiritualism, and regeneration. The patterns were then combined with handmade script text, custom ingredient illustrations, and punchy messaging to create a brand that clearly differentiated from the current natural supplement market.

CONCLUSION
After investigating numerous supplement and drink brands we have created a fun brand and thoughtful user experience. The essence of living free and geting back to enjoying life is evident through how these products are presented to work together to remedy health ailments. The website promotes the products clearly and gives shoppers thoughtful purchasing options. It was good practice to play around with this brand and explore possibilities of a vibrant lively website experience.
NEXT PROJECT

Fast Casual Restaurant Rebrand

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Experience & Capabilities

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