A Luxury Skin Care Brand & Digital Storefront.

A La Visual concept that never made it to the wild, is given a digital store front to explore what could have been.

Designed at La Visual


This is a brand we created at La Visual for a client who chose to go in a different direction. We never had the opportunity to finish what we started. For practice I wanted to revisit the concept and explore possibilites of what could have been. Researching multiple user experiences of skin care brands to learn the best way to showcase this brand and their products on the digital front.


Market Analysis Research
Competitive Postioning
Brand Architecture
Story Mapping
Logo Design
Brand Identity Design
UX/UI Research
UX/UI Design


With only 3 products the approach the information architecture was simple. Making sure their was an opportunity to showcase monthly subscriptions for their products. Also highlighting the importance of each products purpose and how they work together to keep skin healthy and hydrated.


After the research I learned that quite a lot of skin care brands user experience fall short in presenting how their products function together. I designed the experience to funnel users towards the products, no fluff straight to the point. All the pages call to actions direct users to learning more and convert browsers to buyers. Giving multiple purchasing options for the differing types of customers. Even with limited resources it’s pretty interesting to see what could have been if the Le Soleil concept was chosen.


Fast Casual Restaurant Rebrand


Experience & Capabilities


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