LE SOLEIL

A Luxury Skin Care Brand & Digital Storefront.

A La Visual concept that never made it to the wild, is given a digital store front to explore what could have been.

PRACTICE

This is a brand we created at La Visual for a client who chose to go in a different direction. We never had the opportunity to finish what we started. For practice I wanted to revisit the concept and explore possibilites of what could have been. Researching multiple user experiences of skin care brands to learn the best way to showcase this brand and their products on the digital front.

SERVICES

Market Analysis Research
Competitive Postioning
Brand Architecture
Story Mapping
Logo Design
Brand Identity Design
UX/UI Research
UX/UI Design

CONCLUSION

After the research I learned that quite a lot of skin care brands user experience fall short in presenting how their products function together. I designed the experience to funnel users towards the products, no fluff straight to the point. All the pages call to actions direct users to learning more and convert browsers to buyers. Giving multiple purchasing options for the differing types of customers. Even with limited resources it’s pretty interesting to see what could have been if the Le Soleil concept was chosen.

NEXT PROJECT

Fast Casual Restaurant Rebrand

LEARN MORE

Experience & Capabilities

LET’S TALK

Shoot me a message

TJHARIDESIGN©2020

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google