Kor Water is a reusable insulated bottle company that specializes in BPA Free water bottles with a unique and innovative product design to help keep you hydrated. First introduced in 2007, Kor made a big splash in the market when appearing in the movie Iron Man 2. This helped the company establish a massive following overnight, but Kor needed some help to reengage their audience.
Kor had been struggling to build a lifestyle brand rather than focusing on the things that differentiated them from the others. Kor already had innovative, thoughtful product design and devoted sustainability efforts. We developed a strategy that revamped their content and user experience to grow their true target audience and tell their brand story to people who share the same core values as Kor Water.
INFORMATION ARCHITECTURE & SITE MAP
Our approach to the information architecture was to drive users through the brand story and discover their products with ease. All the pages are designed to guide them through the user journey and create more conversions. We even added a customizable water bottle feature for artists and brands with green initiatives.
Kor wanted to convert more users from browsers to buyers and share their story. Their UX wasn’t targeting their core audience or funneling users towards their business goals. We took what they had on a limited budget and helped them narrow their UX focus onto their product.
Kor’s original website didn’t have any space for promotional deals or products and lacked in storytelling around Kor’s impact with sustainability. We created these sections to help users get a more engaging look at Kor’s brand and their products.
Kor’s user experience lacked features that helped to funnel users from browsers into buyers. These user experience additions were implemented through design and with shopify apps:
In-Cart Up Sell
In-Cart 1% Non-Profit Donation
New Product Promo Section
Wish List / Favorites
Artist Series & Brand Customization
The shop page is now simplified and organized by product type: Water Bottles, Filtration, and Accessories. The clean design let’s the products practically sell themselves. Featured products and promotions can be highlighted in the store such as their current One Canvas project which allows artists to design their own bottles and get paid for their work.
Each product page has visuals and corresponding messaging to share what makes these bottles uniquely ergonomically designed. For example the Perfect Spout which feels incredicbly comfortable and smooth sip. Including a up sell add-on for the Ride so people can strap their bottle to a bag, bike, luggage, anything. Users can personalize their own bottles with custom artwrok. Also we included details, similar products, added favs and review tabs accessible anytime. Things all commerce experiences should have but were not designed well originally.
ONE CANVAS PAGE
One Canvas is a custom designed water bottle but, Kor is giving the opportunity for artists to be featured and sell their bottle designs with profits going to the artists and a sustainable charity. We designed this page to give a overview of One Canvas including details for the featured artists, causes, downloadable template, and form for anyone to sumbit their designs.
FEATURED ARTIST PAGE
Featured artists will have their own page to showcase their bottle designs. We designed a scalabe system easy for adding new designs and easy navigation for users browsing through artist collections and color options. The page also includes a brief bio and the sustainable charity they are supporting with Kor.
Before we came along Kor’s story and their audience wasn’t defined well. There are many audiences Kor’s products could appeal to. We broke down the story page to inform and educate users of all types: those seeking stylish bottle, those who care about ergonomic product design, and those wanting to have an impact. In telling the backstory, users are informed on not just the what but the why behind Kor.
OPTIMIZED FOR MOBILE
To ensure that nearly half of Kor’s users on mobile were having a good user experience. We created scalable design systems to be responsive on mobile. Aiming to have a equally compelling mobile friendly experience.
Increase in Revenue – Up 47%
Increase in Conversion Rate – Up 29%
Increase in Mobile Transactions – Up 38%
Kor’s new user experence has proven to have improved conversions and revenue on both desktop and mobile with the help of social campaigns.
Creating content with photography, video, 3D renders, and some playful messaging, our team built a campaign around Kor’s product. Highlighting its ergonomic design and functionality, we created a campaign that successfully struck a chord with Kor’s authentic audience and set the brand on track for continued future success.
Increase in Followers – Up 13% monthly
Increase in Engagement – Up 22%
Increase in Mobile Transactions – Up 38%
Kor’s social campaigns have found an audience to share their story with and have refocused on what matters most: the product. The social content has supported website conversions and overall brand revenue.
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