KOR WATER
Water Never Looked So Good
Hydrating a brand back to life after it was carried down the wrong stream.
ABOUT
Kor Water is a reusable insulated bottle company that specializes in BPA Free water bottles with a unique and innovative design to help keep you hydrated. First introduced in 2007, Kor made a big splash in the market when appearing in the movie Iron Man 2. This helped the company establish a massive following overnight, but since then have struggled to remain relevant and maintain a fanbase.
SERVICES
Brand Strategy
Brand Messaging
Campaign Strategy
Digital Marketing
Content Creation
Photography
Videography
Motion
UX / UI Design
STRATEGY
We first conducted a marketing audit and analysis, which identified clear obstacles. Since the brand’s launch, Kor had been in a position of imitating key players in the field by attempting to create a lifestyle brand instead of focusing on the pillars that made their product different. The solution was simple, develop a social strategy, campaigns and content that demonstrate the advanced engineering, sleek design, and product innovation that differentiated Kor in the target market.
CREATIVE
Creating content with photography, 3D renders, UI product page, and crafting confident messaging our team built a campaign around the product. Visually highlighting it’s key features in design and functionality we created a campaign that successfully struck a chord with Kor’s key audience and set the brand on track for continued future success.
RESULTS
Since the launch of the rediscovering our Kor campaigns and social media management was implemented, Kor has seen a 550% increase in social conversions with a 14% increase in followers. Even in the midst of the Covid-19 pandemic, Kor has managed to stay above the plummet of water bottle market sales by 12% and continues to rise each day. We brought new life to a brand that could have been washed down the drain.
TJHARIDESIGN©2021